According to latest readership survey (IRS), Economic Times is the undisputed number one among business dailies.
Top Business magazines:
Outlook group publications registered good growth numbers.
1. Business Today: 2.7 lakh readers.
2. Business India: 2.16 lakh readers.
3. Outlook Business: 1.81 lakh readers
4. Business World: 1.59 lakh readers.
5. Outlook Money: 1.05 lakh readers
6. Business and Economy: 94,000 readers
Top stock market magazines:
1. Outlook Profit: Best magazine for stock market investors.
2. Dalal Street and Capital market: Good but needs more content.
Top Business Newspapers:
Business Line is the only newspaper that registered increase in readership. Economic Times is in 6th position among all English dailies but it is way ahead of other business dailies.
1. Economic Times: 7.57 lakh readers.
2. Mint: 1.59 lakh readers.
3. Business Standard: 1.5 lakh readers.
4. Business Line: 1.24 lakh readers.
5. Financial Express: 30,000 readers.
Subscription numbers of other good business magazines like Outlook profit are not known.
Among Business TV channels, CNBC TV18 is still number one with 51% markets share.
Wednesday, December 2, 2009
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